Application of Data Mining and Machine Learning Methods to Enhance the Effectiveness of Business Management
https://doi.org/10.24833/2949-639X-2025-3-13-74-95
Abstract
This article elucidates the key aspects of business analytics, encompassing the integration of data and applications, the processes of transforming information into actionable insights, and a variety of analytical processing methods. It defines the distinctive characteristics of the Big Data concept and large-scale data analysis technologies. A systematic classification and comparative evaluation of contemporary approaches to data mining is conducted, with a focus on their application for solving managerial tasks and developing business strategies. The general architecture for corporate digital information processing is outlined. Particular attention is paid to the functional capabilities of predictive analytics and forecasting systems. An overview of leading solutions in the fields of analytics and machine learning within the IT market is presented, along with the prospects for their integration into the digital economy. Foundational approaches to model training in artificial intelligence systems and their potential applications across various business domains are considered. The specifics of implementing machine learning algorithms as integral components of artificial intelligence systems are examined, analysing their advantages and limitations, while also assessing the potential for leveraging these technologies in modern management. Promising directions and functional capabilities for the development of artificial intelligence in corporate solutions are enumerated, such as agent-based systems, automated machine learning, and causal artificial intelligence.
About the Authors
S. A. Gutnik
MGIMO University
Russian Federation
Russian Federation
Sergey A. Gutnik, Doctor of Physical and Mathematical Sciences, Associate Professor, Associate Professor, Department of Mathematics, Econometrics and Information Technology
Moscow
М. М. Zvyagintsev
MGIMO University
Russian Federation
Russian Federation
Mikhail M. Zvyagintsev, Junior Researcher, Center for Artificial Intelligence
Moscow
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Review
For citations:
Gutnik S.A., Zvyagintsev М.М. Application of Data Mining and Machine Learning Methods to Enhance the Effectiveness of Business Management. International Business. 2025;(3(13)):74-95. (In Russ.) https://doi.org/10.24833/2949-639X-2025-3-13-74-95
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