Digitalisation in Multicultural Team Management: Strategies for Effective Integration

Abstract

The study examines the impact of digitalisation on the management of multicultural teams and proposes strategies for their effective integration within the context of contemporary business transformations. The aim of this work is to identify factors that enhance collaboration among participants representing diverse cultural and national backgrounds – a matter of growing relevance in an increasingly multipolar world. The research framework encompasses a theoretical analysis of existing management approaches, a review of digital tools employed to support teamwork, and practical recommendations for organisations. Particular emphasis is placed on the need to foster an inclusive corporate culture that values diversity and respects cultural differences, as well as the importance of considering interaction dynamics when formulating team strategies. The analysis reveals that digital technologies – including collaborative platforms, video communication tools, and project management systems – enhance communication efficiency and improves mutual understanding among team members, thereby reducing the likelihood of conflicts and misunderstandings. The findings confirm that successful integration of multicultural teams requires a systemic approach that accounts not only participants’ professional competencies alongside their cultural nuances. In conclusion, the study outlines promising directions for future research, including the adaptation of management strategies to the rapidly evolving global market conditions, and фт assessment of digitalisation’s long-term effects of management processes within multinational teams.