Restructuring the international activities of Russian importers in the context of sanctions

Abstract

International businesses operate in a complex, constantly changing environment, and turbulence has become a natural phenomenon for most companies. Russian importers operate in a stressful business environment since the onset of the first sanctions imposed in 2014 in connection with the special operation in Ukraine. In 2020, the situation worsened due to the pandemic, and the Special military operation announced in 2022 led to unprecedented sanctions pressure and serious structural changes in Russia’s international trade turnover. At the same time, this situation shaped the preconditions for building new, more promising international relations and fast-paced development of domestic production. This article addresses the factors and conditions that influenced the necessity to optimize and restructure the business processes of market players by determining effective development strategies and assessing the prospects for further development of the strategies chosen.