A well-chosen growth strategy is a key component of increasing the capitalization of the company
Abstract
Regardless of a company’s development stage, market capitalization is an essential component in terms of finding investment capital. It is easier for stable large-cap companies to cope with competition, including on highly concentrated markets, and their stock seems more attractive to investors. While small-cap companies are forced to devote most of their resources to capture the market and investor confidence in this case is much lower. An important driver of any company’s growth is the ability of a CEO to build effective communication among his or her subordinates, take responsibility for decision-making and respond to risks in a timely manner. Moreover, employee engagement, manifested in sharing the values and goals of the company, plays a special role at all stages of its development.
About the Author
Х. SadurniMexico
Jorge Sadurni – Head of the International Department of the investment bank, lecturer
Mexican United States
References
1. Harvard Business Review. Three Differences Between Managers and Leaders. URL: https://hbr.org/2013/08/tests-of-a-leadershiptransiti#:~:text=Management%20consists%20of%20controlling%20a,to%20contribute%20toward%20organizational%20success (Accessed 13 October 2023).
2. Gallup. What Is Employee Engagement and How Do You Improve It? URL: https://www.gallup.com/workplace/285674/improve-employeeengagement-workplace.aspx#ite-285716 (Accessed 19 October 2023).
3. Effectory. Five employee engagement models every HR professional need to know. URL: https://www.effectory.com/knowledge/five-employeeengagement-models/#:~:text=The%20Deloitte%20model%20was%20developed%20through%20expansive%20employee%20interviews.,growth%2C%20and%20trust%20in%20leadership (Accessed 25 October 2023).
Review
For citations:
Sadurni Х. A well-chosen growth strategy is a key component of increasing the capitalization of the company. International Business. 2023;(3 (5)):32-37.