Employee Experience Management: International Practices

Abstract

This article is dedicated to employee experience management, which has become an integral part of business operations for leading international and Russian companies over the past fifteen years. This practice is actively employed to attract and retain talented employees, as well as to enhance productivity and customer service quality. The paper examines two methodologies for diagnosing the level of employee experience management systems within a specific organisation. Special emphasis is placed on the necessity of establishing a centre of responsibility for this process, as effective experience management requires clear coordination of actions and a strategic approach. The article also explores the job requirements and competencies of the head of employee experience management, highlighting the importance of having qualified specialists capable of developing effective programmes in this area. Furthermore, the article demonstrates the correlation between employee experience and the management style adopted in the organisation. Characteristics of the optimistic management style and its impact on employee motivation are discussed. Additionally, the paper analyses contemporary digital technologies used to create a positive employee experience. In conclusion, the article emphasises that employee experience management is a continuous process requiring active support from senior management and line managers