Main trends of development of international companies in the context of global changes
Abstract
The article deals with the nature of changes in the external environment of modern international business. It is observed that the external environment is becoming increasingly volatile, uncertain, complex and ambiguous. As shown, one of the ways of optimizing the operations of international companies is fragmentation of business operations, outsourcing and offshoring of various activities, transition to a geographically distributed network model of value chains known as global value chains, GVCs. The article provides insights into modern methods of GVC management, highlighting the importance of intangible assets of MNCs.
Keywords
About the Author
N. Y. KoninaRussian Federation
Natalia Y. Konina - PhD in Economics, Professor, Head of the Department of Management, Marketing and Foreign Economic Activity named after I. Gerchikova
76, av. Vernadsky, Moscow, 119454
RSCI Author ID: 349514
Scopus Author ID: 57202468228
Researcher ID (WoS): AAN-9588-2020
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Review
For citations:
Konina N.Y. Main trends of development of international companies in the context of global changes. International Business. 2022;(2 (2)):13-20.